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Goodman’s Marketing Roadshow – In Good Hands with Red Occasions
This year we had the pleasure of working with Goodman to market their expanding commercial property portfolio at their recent roadshow. The company hired us to create an immersive experience for their guests in order to try to attract new potential tenants.
Goodman are a global industrial property group that specialise in the development, management and ownership of high-quality logistics and industrial real estate properties. They typically work with larger companies that operate in the retail, manufacturing and e-commerce industries.
They strategically invest in properties near transport hubs such as major motorways and airports so their clients have easy access to their markets, customers and products. In the UK, they have a key local and regional infrastructure in Greater London, the South East and the M1/M6 Midlands area.
Goodman tasked Red Occasions to set up a marketing roadshow for them. It took place in five of their warehouses at Bedford, Milton Keynes, Centrum, Purfleet and Brentwood. Amongst the invited and walk-in guests included Amazon and other high-profile clients looking for property in locations near major transportation hubs.
The aim of the events was to promote their spaces. It was essential that we nailed the brief for this leading developer of commercial sites to help them generate new customer leads. The roadshow consisted of a presentation to demonstrate the building’s capabilities and a tour of the warehouses and their facilities. We wanted to ensure there was ample space for networking opportunities too.
Roadshows are a fantastic way to market your business. They give you that increased exposure, face-to-face interaction with potential clients and allow you to demonstrate your product – or in Goodman’s case provide the guests with a tour of their facilities. They’re great for relationship building too. Goodman are so passionate about their brand and what they stand for, that this type of event was an ideal way for them to showcase their portfolio of premises.
The Event Specifics
What: Goodman marketing roadshow
Where: 5 of their warehouse locations in Bedford, Milton Keynes, Centrum, Purfleet and Brentwood
When: Various dates in 2023
Why: Goodman were looking to market some of the warehouse spaces they have ready to lease. The attendees included large-scale warehouse-based companies.
For audio visual hire in Luton and Northampton or event production in Milton Keynes or Bedford, come to Red Occasions. We are based in Bedford but support companies around the surrounding region. We are audio-visual experts and event production specialists. We work on everything from conferences to concerts. We can help to make your next event a success.
Goodman care about the planet and the people on it. They strive to be a resilient, responsible and low-carbon company, committed to sustainability. They ensure that their practices are environmentally responsible and energy-efficient. Goodman continually evolve the design of their buildings to reduce energy use, improve efficiency and maximise resources. They transform infill sites and optimise scarce land resources. They invest in solar panels, biodiversity initiatives, smart landscaping, irrigation systems, smart meter energy systems and motion sensor lighting.
The company like to work with other businesses that have the same mindset, which is part of the reason they chose to partner with us. We are just as passionate about sustainability here at Red Occasions HQ. We are committed to lowering our energy usage, cutting emissions, minimising waste and reducing our overall carbon footprint. It was great to see what initiatives Goodman are taking to be more climate positive.
Good to Go – What We Did
Red Occasions got to work creating the event spaces. We delivered fully printed branded backdrops to reinforce the Goodman branding and provide a professional, polished touch. The company asked for a carpeted space to achieve the welcoming and inviting atmosphere they aimed to convey. Alongside the aesthetics of the space, we also supplied the audio-visual set-up. This included an integrated 98-inch TV, lighting and audio equipment so that the speakers could clearly communicate to the attendees. Having high-quality AV kit is essential to ensure any event runs smoothly and without any technical glitches. We were on hand at each event to ensure that the audio, video and lighting quality was always clear and consistent.
The events were a great success and the Red Occasions team really enjoyed working with and supporting Goodman through their roadshow. We love receiving fantastic feedback from our clients and are always striving to offer a professional and seamless AV and production solution.
If you’re looking for audio visual experts to help make your next event a hit, come to Red Occasions. We provide event production in Milton Keynes, Bedford, Northampton and the surrounding regions. We also offer audio visual hire in Luton and beyond. Check out our AV hire catalogue or give us a call to discuss your requirements.